AI for Competitor Analysis, Pricing and Lead Generation
Build on your workflow and modelling knowledge to use AI for pricing, commercial optimisation and revenue acceleration.
Shape Your Digital Decision Making
Use AI to strengthen pricing decisions, deepen commercial insight and unlock new revenue opportunities.
Many organisations still make pricing and commercial decisions based on incomplete data, manual analysis or inconsistent assumptions. This creates margin leakage, slow decision making and missed opportunities. This course gives senior finance leaders a practical, commercially focused understanding of how AI can transform pricing strategy, forecasting and revenue optimisation.
You will learn how AI gathers and interprets market and competitor data, how pricing engines use internal and external signals to recommend price adjustments, and how automated insight pipelines improve speed, accuracy and confidence in commercial decisions. The course demonstrates how AI can enhance product and customer profitability analysis, support sales teams with real-time intelligence and surface new growth opportunities from patterns hidden in everyday data.
By the end of the session, senior finance leaders will be able to guide commercial strategy using stronger evidence, clearer insight and more accurate forecasting. You will understand pricing dynamics, customer behaviour and market movement, and you will be equipped to evaluate opportunities objectively, reduce margin erosion and support sustainable revenue growth with AI-enabled tools and methods.
Future-Proof Your Role
What to Expect
- How AI collects and analyses competitor, customer and market data.
- How to build commercial insight pipelines using internal and external signals
- How pricing engines use data to identify margin opportunities
- How AI assists with lead identification, customer segmentation and demand prediction
- How to evaluate commercial scenarios using dynamic forecasting and pricing intelligence
- How to embed AI driven commercial insight into dashboards, reports and sales processes
Key Outcomes
- Clearer visibility of competitor activity and market conditions
- More accurate pricing and stronger margin decisions
- New AI powered channels for lead generation
- Faster and better informed commercial decision making
- Repeatable, scalable commercial intelligence processes