Revenue Intelligence: Sales, Pricing and Competitive Insight
Gain actionable AI-powered insights and improve conversion rates.
Shape Your Digital Decision Making
Revenue performance is shaped by far more than headline sales numbers. Conversion rates, pricing decisions, marketing effectiveness and competitor behaviour all interact, often in ways finance teams are expected to challenge and explain.
This course helps finance professionals understand the data and mechanics behind sales funnels, websites, marketing and pricing, and how AI can turn fragmented commercial data into actionable insight. The focus is on interpretation, not execution, enabling finance to act as a strategic partner to commercial teams.
By connecting revenue drivers to financial outcomes, participants gain the tools to improve forecasting, challenge assumptions and support smarter growth decisions across the organisation.
Future-Proof Your Role
What to Expect
- Understand how sales funnels and conversion metrics work
- Learn how website and marketing data feeds revenue insight
- Explore competitor and pricing intelligence techniques
- See how AI can enhance revenue analysis and forecasting
- Learn how to link commercial data to financial decisions
Key Outcomes
- Strengthen revenue forecasting and commercial challenge
- Support better pricing and growth decisions with data
- Improve collaboration between finance, sales and marketing
- Act as a strategic partner in revenue and growth strategy